What does Myosin.xyz actually do?

Myosin is a headless growth marketing DAO and product studio, comprised of the best growth marketers, strategists, hackers, designers, and web3 experts.

We're on a mission to rewrite the customer acquisition playbook and onboard the next billion users for a web3-native world.

You can check out our Capabilities Deck HERE.

From strategy to set-up, operation, analysis, and iteration of marketing campaigns, we are a full-stack marketing & media DAO focused on rapid experimentation and iteration to deliver optimum results for our Clients.

How does Myosin.xyz do it?

We are as excellent as our member base, which is why Myosin carefully screens and selects ~2% of applicants, taking into account members' work experience, previous performance and other factors that enable every Myosin DAO member to be a co-owner of the co-operative. By receiving praise and constructive criticism by their fellow members, we are cultivating reputation scores that will serve as a decentralized identity (DID) outside of the membership. We are focused on creating a diverse and highly motivated community of the best operators, period.

Leveraging the collective wisdom of our community, we are building a set of web3 marketing tools that enables any community builder to identify, reach and partner with other web3 communities.

Why should I join Myosin.xyz?

You should join Myosin.xyz if:

• You are and want to join a community of ambitious and self-motivated growth marketers, engineers, designers, and creatives

• You are deeply interested in working on and helping web3 projects grow, and increasing mainstream adoption by red-pilling traditional brands to enter the space

• You want to help shape the future of Myosin and what service DAOs can look like

• You want to reshape the future of what growth, marketing, and advertising can look like in a Web 3 world

You shouldn't join Myosin.xyz if:

• You're looking for just a quick buck or a new token to pump and dump

• You can't play well with others

• You have no interest in Web 3, crypto, or DAOs (then why are you here?)

Our Mission

We're on a mission to rewrite the customer acquisition playbook and onboard the next billion users for a web3-native world.

Values

1 - We are an Inclusive Community

We cherish cultural and professional diversity in our community, and do whatever it takes to celebrate and protect the uniqueness of each member. We believe that the community is enriched with a broader understanding of humanity by embracing members from all walks of life.

By embracing more diverse perspectives and experiences, aligned around our vision of empowering marketers and mission of onboarding the next billion Web 3 users, we can make ourselves a more resilient, adaptable, and powerful community.

2 - Members Are Owners

We thrive as a decentralized organization when each member thinks, acts, and participates like an owner.

If there is something unclear, inefficient or ineffective in our process, chances are that other members perceive the same thing. If everyone takes initiative and adopts a proactive, action-oriented mindsets, we'll all benefit.

3 - A Safe Space for Experimentation

While cryptocurrencies have existed since 2009, DAOs are new organizational structures that are in a phase of rapid experimentation and adoption.

As such, our community needs to embrace a ‘test and learn’ mentality in order to pioneer new ways of working. There are no stupid questions, as everyone comes from different walks of life and levels of understanding.

We operate with the underlying assumption that all constructive criticism comes from a place of good intentions, and with the goal of improving the DAO and our processes, operations, and community.

We are not perfect, and we will make mistakes. But as long as we learn and continue to iterate and grow, WAGMI.

Digital marketing is broken.

Privacy is changing digital advertising. Cookies are on the way out, as GDPR in Europe and Apple's crackdown on cookies is rapidly changing how marketers reach customers online.

Ad fraud runs rampant, costing $51M a day, as the vast majority of ad campaigns are siloed and optimized at the local level, with few shared best practices and global optimization to track and prevent ad fraud.

Agencies can't scale, as traditional agency models struggle to reach profitability, and are fraught with talent attrition. The best marketers end up freelancing or starting their own agencies, in order to have a higher degree of ownership and autonomy over their work.

Digital marketing in Web 2 is broken, and on the decline.

Web 3 on the rise.

Cryptocurrencies and blockchain are enabling the development of a new internet, Web 3, which will completely upend the existing digital order and reshape the digital marketing and advertising landscape.

The numbers don't lie: Web 3 adoption is already outpacing internet adoption in its early days, at an 137% vs 76% annual growth rate, with all of the largest corporations in virtually every sector pivoting to accommodate a Web 3 future, from NFL and Visa to Goldman, Walmart, Hulu, Meta, Microsoft, and more.

The ultimate marketing network.

We call ourselves the ultimate marketing network, as Myosin.xyz is a marketing Decentralized Autonomous Organization (DAO), product studio, and so much more. We are a guild of top-tier growth marketers, creatives, and builders, all focused on BUIDLing and manifesting a better internet.

We're building the future by starting with ourselves. By organizing ourselves as a DAO instead of a traditional agency, our decentralized structure ensures that all DAO members and stakeholders can participate in the governance and financial upside of the DAO’s continued success, contingent on the effort and value they contribute to the community.

As a DAO, we see a tremendous opportunity to build marketing and advertising Products for a web3-first world, with our Go To Market greatly enhanced by the fact that we are also delivering the growth marketing services and education to help web3 companies scale and Web 2 companies enter web3.

Our Unfair Advantages.

As a DAO, Myosin.xyz has multiple unfair advantages that maximize our chances of success in a fast growing and chaotic industry.

1 - Strength of Network & Community: Myosin.xyz is meant to be the ultimate growth marketing membership. We carefully vet and handpick all of our members, and currently have a 2% acceptance rate, with ~70 active members to date.

Our members are all experts in their respective fields, and bring a diversity of experiences, skills, interests, and passions. Unlike many Discords and DAOs, we are focused on very carefully curating our community to maximize for quality and engagement, with plans to have no more than 150 total members in the DAO, at scale (e.g.: Dunbar's number).

Members want to be within the Myosin network and ecosystem so they can access shared insights, relationship building, project deal flow, and access to proprietary Myosin products. We use $MYO to run our DAO, and value is directly tied to network activity within the DAO, Project volumes, and revenue growth for all our Products. $MYO is our social currency, and also accrues value through Product usage. More details on that later.

This way, all members are incentivized to help grow higher Applicant, Client, and Customer volumes to the DAO, unlocking true network effects.

2 - Relationships with Clients: Good products do not always find product market fit, as many builders neglect the marketing and go to market element of growing a successful company. We have taken the opposite approach, and through our Services business, have been building relationships and positioning ourselves as the absolute experts at the intersection of Web 2 and web3.

As we work with Clients through our Services business, we are building relationships and trust with CMOs, Heads of Digital, Innovation, and web3, and are leveraging these relationships to progressively scale and find first customers for all the Products we intend to build. We also have the key insights to understand what mainstream Web 2 brands and companies want from web3 tooling, which gives us tighter feedback loops and opportunities to iterate and co-build with large B2B customers.

3 - Web 2.5 Products: Currently, web3 marketing is quite primitive, with incredibly limited tooling and technology for marketers who wish to leverage web3 tech. We are building the Products and tools that will help onboard and grow an entire new generation of web3 marketers, with first-hand knowledge and experience of the challenges that marketers face in a new web3 world.

Below are just a few examples of what we're actively exploring and building:

• On-chain reputation score NFTs for Myosin members & freelancers.

• IRL NFT scavenger hunts for Web 2 and web3 brands alike to better engage their existing customer bases and onboard web3 normies into the space in a seamless way.

• GPT-4 powered community engagement bots, with localized memory, that allows brands and projects to build tokenized and delightful experiences for their community, in order to grow community engagement & DAUs.

• zk-proof enabled opt-in marketing and advertising for normies, allowing users to accrue rewards, benefits, and coupons directly without Facebook or Google, but also allowing them to maintain data privacy.

3 - Insider Knowledge & Alpha: As expert marketers working on Web 3 growth marketing projects, we are direct participants in the growth of the best new projects across multiple verticals.

This provides "alpha" on the best new projects to invest in as a DAO and individual community members, and helps us better position ourselves as a DAO in terms of hiring, positioning, services offered, and future Product launches to capitalize on future momentum.

4 - Ownership of a Demand Side Platform (DSP) Through our network, we have a minority ownership of our own DSP, Meta Ad X, a critical tool for media buys.

While only available for Enterprise clients, Meta Ad X enables advertisers to reach consumers on any digital Web 2 channel, including paid social, paid search, banners, online video, connected TV (eg: Roku), ad-supported video streaming (eg: Hulu), and digital out of home (DOOH).

For projects that need to reach Web 3 native audiences, Myosin DAO has also amassed an audience segment of 71M+ crypto holders, based on existing advertising technology, to target media campaigns based on app ID targeting, behavioral, psychographic and media-consumption based audience segments.

Advertising Fraud is a Major Problem

While global programmatic advertising spend only continues to grow every year, reaching $155B in 2021, at the same time, so does advertising fraud, which costs the marketing industry an estimated $51M a day, and is likely to reach $100B in annual costs by 2023.

Ad fraud has gotten so bad that nearly 18% of all internet traffic in the marketing industry can be attributed to nonhuman bots actively engaged in ad fraud. This presents a major issue for brands and advertisers when it comes to optimizing their Return on Ad Spend (ROAS).

Current solutions are focused on ad fraud detection and data analytics, which are valuable tools.

However, these tactics are entirely reliant on having constant access to large amounts of high-quality and transparent advertising campaign data that advertisers and publishers can cross reference.

Unfortunately, as veteran marketers, we have seen that in many ways, the legacy advertising industry is far too siloed and fragmented to effectively combat ad fraud. Furthermore, the incentives for both media agencies and publishers is to use bot traffic to bill more impressions. Even with legacy fraud detection tools like DoubleVerify and Integral Ad Science, the industry continues to bill CPMs that may not be viewable to the audience an advertiser wants to reach.

Creating a Trustless Advertising Ecosystem

We believe in a world in which advertising data can be accessed in a permissionless and transparent manner, creating a shared source of truth as a basis for analyzing and better detecting ad fraud, and optimizing ad performance.

Two of the largest culprits of media waste is the proliferation of fake social accounts and the proliferation of fake content aggregators. We are working with Dr. Augustine Fou, an ad fraud expert, to inform a new way to bring value to the publisher-consumer-brand relationship by creating a tamper-proof record of advertising performance data. We will explore decentralizing other parts of a community-owned ad server, like IPFS for storing data & Ceramic for stateful data while keeping a keen eye on the uptime, performance and adoption of the ad server by Myosin clients.

As growth marketing experts and web3 evangelists, our mission is to use the immutable nature of blockchain to enable verifiable impressions from human attention and verifiable website traffic to publishers by partnering with the various web3 tools being developed by marketing technology experts in our industry.

More broadly, as more consumers adopt decentralized identities (DIDs), and we see the adoption of wallet-based web browsing (as opposed to browsing the web using web2 browsers like Google Chrome), we will find more opportunities to bring auditability of online marketing data for brands, consumers and publishers alike. For those who are interested in reading more, Dr. Augustine Fou has written about the need to shift to the fifth internet, which gives a great primer to what needs to change in order for us to put the era of ad fraud behind us.

One of the benefits of storing performance data on-chain is the ability to detect anomalies in campaign data across advertisers.

In a Web 2 DSP managed service, there are teams devoted to squashing fraudulent bots on the SSP side of the equation. However, these services are only available after a certain threshold of spend.

With our Web 3 ad server infrastructure, we are able to use interactive fraud proofs to detect anomalies in performance data (eg: impressions, viewability, clicks, unique clicks, video views, conversions). The interactive fraud proof processing will be off-chain, ensuring that the metadata that is available on-chain protects the integrity of the advertiser's business performance data by anonymizing the advertiser with a client ID and campaign ID hash.

Cross-auditing against SSP ad server data

A cross audit with the Server Side Platform's (SSP) ad server data will ensure the closest match to what was actually served in the media campaign. Campaign performance data at a granular, more detailed view enables the SSP and DSP data scientists to tie out performance data audit at a very detailed view (eg: by device ID, ADID, IP address, etc).

Cross-auditing with the advertiser's website analytics

This, combined with the advertisers website behavioral data (eg: unique visitors, page views, average time on site, visitor by country, visitor by IP address, visitor by Device ID), ensures that Myosin's campaign data is audited and as close to accurate as possible before it is minted on-chain on a Layer-2 blockchain like Polygon.

Here are some examples of audit findings we have detected from previous ad performance audits against SSPs:

• A surge in traffic from the same IP address over a time period

• A steady stream of clicks from the same device ID

• Activity from IP addresses that fall outside of the campaign geo-targeting

Companies that invest in advertising have long identified with the quote by John Wanamaker: "Half the money I spend on advertising is wasted, and the trouble is, I don't know which half".

Programmatic advertising in digital channels has helped advertisers identify which publisher, targeted audience, advertising unit and creative asset is driving high response rates for the advertiser. However, these insights are locked within each client ID (ie: advertiser), and often not analyzed in aggregate.

Additionally, web3 communities that have a community treasury pride themselves on fully-transparent on-chain financial transactions. However, when a community votes to allocate spend on advertising campaigns, there is no way for community members to verify that a) funds were spent on media impressions and b) how effective each campaign performed.

We are pioneering an on-chain advertising solution to mint performance metrics (eg: impressions, clicks, CPM, etc) on the layer-2 Polygon chain as NFTs. Token holders will be able to view performance metrics by web3 category (eg: DeFi, DAO tooling, NFT tooling, etc) to compare, contrast and learn from previous media campaigns running through Meta Ad X, Myosin’s independent Demand Side Platform (DSP).

Expanding beyond Services

While Services will always be at the heart of Myosin.xyz, as it provides hands on experience, exposure, and opportunities for our community to learn and apply their skills, in the long term we plan to expand our ecosystem to three other key areas - Products, Education, and Investments.

We believe that each of these areas is a natural complement to our core purpose as a marketing DAO, and will provide outsized returns for our DAO and overall ecosystem.

Products - In Progress

As web3 growth marketers and community builders, we are the first to notice that the existing tech stack for markets and community builders in web3 is essentially nonexistent.

As such, we are actively building our own tools and products to leverage on behalf of our own clients, as well as to turn into SaaS businesses that we can scale into profitable revenue streams for Myosin.xyz.

In the long run, this will be a major focus at Myosin, and the revenue stream/business unit that helps us reach escape velocity on our journey to scale. This will become a major part of the DAO's key directive in the years to come.

Education - Coming Soon

As web3 becomes the new normal, we will need an entire new generation of web3 native marketers who need training and education on best practices in this new internet.

Internally, we are actively building on-chain marketing reputation scores, that we will use to help staff on our own projects, but can eventually also be used for our DAO members to display their strengths when applying for other DAOs and projects.

By building this product internally and allowing it to eventually be used externally, we believe that we can also become the de facto marketing credentialing service for anyone seeking to become a web3 marketing expert.

Building on our on-chain marketing reputation score, we also plan on providing the education, training, and upskilling for aspiring web3 marketers, allowing us to unlock a massive and new revenue stream and talent pipeline that will only further enhance the Myosin ecosystem and brand. We already have very strong inbound talent leads, and the opportunities to monetize education and talent placement are massive.

Investments - Coming Soon

Once we have a steady Services stream, along with 10+ Products in market, and our Education/Talent arm is in motion, we plan to also unlock Investments through a separate fundraise and leveraging our own Community Treasury.

The purpose of Investments will be to further accelerate Myosin's growth by re-investing a portion of our Community Treasury profits back into our own business lines, as well as making investments in and establishing partnerships with relevant external web3 marketing products and businesses.

One of the pain points of running a B2B service business is standardizing the quality of service that each client receives.

Myosin DAO’s interview process takes the best approaches from over three decades of experience from the world’s top agencies and startup studios to identify, vet and onboard talent into the Myosin ecosystem.

Additionally, in order to maintain a standard of quality throughout the lifecycle of a contributor’s membership, the DAO sends out net promoter score (NPS) surveys to collect scores from clients as well as project teammates (Peer reviews & Coordinape).

In order to align incentives to co-operate in a repeat game, we are implementing an Net Promoter Score to rate fellow team mates and for clients to rate individual members of the team. More specifically, this is why NPS reputations matter so much in our DAO:

"In this way, the threat of punishment in a future round incentivizes a collaborative, non-equilibrium strategy in the first round. Because the final round of any finitely repeated game, by its very nature, removes the threat of future punishment, the optimal strategy in the last round will always be one of the game's equilibria. "

Nash equilibrium in Repeat Games, according to modern Game Theory

Poor consecutive NPS scores (7 or below) from either clients or team members will trigger a review and re-interview process from community moderators to determine if the member is still a good fit for Myosin DAO.

This will enable Myosin.xyz members to enter other Web 3 communities with an on-chain reputation score that signals their skills as a growth marketer. We believe that these skills-based NFTs will contribute to the larger trend of decentralizing identity through the use of other on-chain POAPs and reputation management NFTs.

Myosin.xyz is a service DAO that creates real and sustainable cash flows to support its community, treasury, and token.

At present, $MYO and the Myosin.xyz Community Treasury accumulate value from three key revenue streams: Projects, Product Revenues, & Treasury Management as a Liquidity Provider.

1. Projects

Myosin.xyz's primary purpose is to help grow web3 adoption for the mainstream, by working with Web 2 brands and web3 projects alike. Our special sauce is the fact that Myosin.xyz can work directly with the 99% of the world that doesn't yet understand web3, educate, and onboard them into the space with our Services arm, and use those relationships to build and sell through B2B Web 2.5 products that generate recurring revenue and scale.

In regards to Projects we work on with Clients, Myosin's Community Treasury currently accrues 15% of all gross revenues. The following ratios will evolve over time, at scale, with a higher percentage going to the Community Treasury.

• 75% of the Project Revenues will be paid to the Project Team

• 15% of the Project Revenues will go to the Myosin Community Treasury

• 10% of the Project Revenues go towards whoever sourced the Project (this can be anyone, regardless of DAO membership)

2. Product Revenues & Media Spend

As a marketing DAO and product studio, we are focused on building marketing products that can help Web 2 and web3 brands and projects alike. As we build out our full stack Web 2.5 marketing suite that we can sell to corporates, brands, and web3 brands alike, we plan to incorporate $MYO to power all products.

To directly tie network effects and key performance indicators (KPIs) for SaaS products with the community token, we propose a system where usage of any and all of our products requires clients purchasing $MYO token, which they can then spend as credits on our Products. The spent $MYO will then be directed to a community owned wallet address, with some % of the $MYO also being redistributed as an APR, to reward top performers staking their $MYO and working on projects within the DAO.

At the same time, as we scale our services and relationships, we also have the optionality to tie $MYO valuation with on-chain media spend. We are already planning to build Decentralizing Ad Servers. Myosin.xyz also owns a proprietary Demand Side Platform (DSP), Meta Ad X, which allows Myosin to also control the distribution and revenues that come from programmatic advertising through a DSP.

Utilizing the Myosin DSP will also require purchasing and spending $MYO, to participate in the data co-operative. The Myosin data co-operative is a community-owned Data Management Platform (DMP), which gives members a competitive advantage when bidding for impressions in the programmatic landscape.

3. Treasury Management + Liquidity Provider

Myosin DAO will stake a portion of its ETH and USDC reserves to operate its own Liquidity Provider pools for $MYO-USDC, $MYO-ETH, and several other pools on the most popular DEXs, such as Uniswap.

This benefits both new potential DAO members and the DAO itself, as anyone purchasing $MYO from our LP will receive $MYO, while the accumulated trading fees that Myosin DAO receives as the LP pool operator flows to the Treasury, therefore increasing the underlying value of $MYO as well.

Maintaining a healthy balance between Demand and Supply is critical to the Tokenomics of any project. As such, we have carefully designed a system with a deflationary supply and strong incentives for buy pressure that benefits all $MYO holders and Myosin.xyz members.

Demand Levers

• All DAO members must buy and hold at least 100 $MYO in their wallet to be an active member

• Participation in Myosin’s projects requires staking of 100 $MYO. Depending on the level of involvement, the DAO member will be required to either earn or purchase more $MYO tokens (eg: participating in 3 projects concurrently will require staking 300 $MYO).

• DAOs, as networks organized through the blockchain, benefit from Metcalfe’s Law, wherein a network’s value is proportional to the number of nodes in the network. As a service DAO, we strongly believe that demand for $MYO will only continue to increase as the DAO itself grows in number of clients and DAO members

Supply Levers

• $MYO supply will be permanently fixed at a maximum supply of 10 million tokens

• Our web3 marketing products will be our primary value accrual mechanism for $MYO token. Brands that want to use our products will need to purchase $MYO and spend them to use our products. Spent $MYO is redirected back to the community treasury, with some % directed as an APR for members staking their own $MYO on the projects they work on.

• As Myosin's ecosystem of tools grow, we will service new clients, which will become a flywheel for more brands that use our marketing tools

• Active participation in the DAO requires staking $MYO

• To participate in a project or product team, a member has to stake at least 100 $MYO for the full duration of the project they choose to work on, further reducing available supply

• Members who stake $MYO will receive staking rewards, where more urgent projects and products receiving a higher APY

We need easier ways for Web 2 brands and web3 brands to onboard people into web3. Setting up a wallet and claiming your first NFT is too hard!

We have built Blackbeard that lets marketers run white-labeled, geo-targeted, IRL NFT scavenger hunts in order to collect email addresses and onboard new users into web3.

It is currently difficult to reach crypto-curious consumers through traditional channels, but Blackbeard provides a seamless onramp for web2 "normies" to get introduced to NFTs and the world of web3 and what it can unlock.

As marketers, we understand that re-marketing through owned channels like email is imperative for an online business (or community) to retain their most loyal customers. We also see a huge opportunity to scale this product and begin integrating a loyalty program, and future utilities that tie into brand partners who choose to use our Product.

Myosin.xyz is built on the native $MYO token, an ERC-20 utility token that will initially exist primarily on the Polygon blockchain.

All members of Myosin.xyz will be required to hold a minimum of 100 $MYO, which will be sent to them upon admission to the DAO.

• Participation in the Myosin Discord server

• Access to crypto bounties and projects

• Ability to initiate and vote on governance proposals

• Ability to access key documentation, templates, case studies, and tooling

• Ability to participate in the broader and fast-growing Myosin ecosystem

While DAO members are required to hold $MYO to join Myosin, they can earn more $MYO proportionate to their participation in the DAO and their manner of participation (ex. Bounties, projects, DAO leadership roles).

$MYO alone however, will not unlock all functionality, as all members are given and progressively build their Decentralized ID (DID), in the form of a Dynamic NFT, that is also a Soulbound Token (SBT). This DID functions as a On-Chain Reputation Score. When $MYO is publicly launched on DEXes, members can eventually purchase additional tokens on the open market

In the earliest days, we plan on airdropping the required 100 $MYO to our earliest adopters and approved DAO members who have demonstrated a sufficient level of engagement and contribution.

Influencers and affiliate marketing is quite nascent in the web3 space, and mostly tied around NFT mints. There are affiliate marketing platforms in web3, but none have dominated market share quite yet, and the market is still quite new.

We see a tremendous opportunity to aggregate and curate top tier influencers and affiliates and leverage their collective braintrust and networks to promote our best and most promising clients, and for both sides, build on-chain record of conversions for on-chain (and eventually off chain events).

This network will also be OWNED by the existing network and community, leveraging web3 once again to create better incentive alignments for top performers. While there are existing affiliate networks out there, we want to focus on curating top-notch quality (just like with Myosin) on both sides of the platform, and progressively scaling from there. It’s still incredibly early in the space, and not a winner takes all market. We also see large opportunities to tie this into our D3PAS, as well as our DSP, in the coming months and year.

💰 Potential Customers

• web3 projects - Platforms, DeFi protocols, Games, NFT projects, and other web3 projects that want to drive more conversions with an incentive-aligned model through affiliate marketing with top influencers and KOLs

• Web 2 brands - Brands that want to enter web3 and work with influencers and KOLs within web3 to promote and sell out any projects with on-chain attributes, such as NFT drops, etc.

Reach out to us for more details on how we are building and going to market with this SaaS product.

DAO members have priority access for the Myosin.xyz Bounty Board, which is regularly populated with various DAO related tasks, initiatives, and projects, separate from our core Client facing work.

Any DAO member can find our Bounties on our Myosin.xyz Bounty Board on our Discord server and Notion page, both of which are shared upon acceptance into the DAO, and proof that said DAO member holds adequate $MYO.

Bounties are an excellent way for prospective members to dip their toes in the water and experiment with DAO participation, and we encourage everyone to try claiming and delivering at least one bounty.

Myosin DAO’s Treasury will use its revenue, as stated in Revenue Streams, in the following manner.

To ensure stability and a strong financial foundation for Myosin DAO, each $MYO is backed by two key cryptocurrency assets: ETH (Ethereum) and USDC (a stablecoin pegged to USD at a 1:1 ratio). We decided to hold ETH and USDC because we believe ETH is a blue chip crypto asset with strong growth potential, and USDC as a leading stablecoin with minimal risks of insolvency.

• All Treasury revenues from projects will be systematically swapped EOD for ETH & USDC

• Myosin DAO Treasury will aim to 20% of its funds in liquid ETH and 20% in liquid USDC. In times like the current bear market, we will focus on accumulating mostly $USDC, and selectively DCA'ing into ETH.

• Myosin DAO Treasury will aim to stake the remaining 60% of funds to generate stable financial returns, further increasing the value of the Treasury and the value of $MYO itself. In times like the current bear market, we will aim to stay liquid.

Example: Suppose after one successful campaign, earned service revenue is worth $100,000.

In this case:

• The team and its members will receive a total of US $75,000 (75%)

• The originator of the project/deal will receive $10,000 (10%)

• Myosin DAO Treasury will receive $15,000 (15%)

  • $7,500 USD is swapped for $7,500 worth of ETH

    • $3,000 goes directly to the Treasury as liquid ETH

    • $4,500 is used to lend or farm yield through a platform such as Aave or Lido Finance

  • $7,500 USD is swapped for $7,500 worth of USDC

    • $3,000 goes directly to the Treasury as liquid USDC

    • $4,500 is used to lend or farm yield through a platform such as Aave

Here is an overview of the Myosin.xyz ecosystem, which includes both the marketing services DAO as well as the web3 marketing tools which we believe will be a fantastic lead generation engine for the services business.

Our current Product Strategy is to focus on web3 Marketing & Adtech tools that cover the full-stack marketing funnel, from acquisition to engagement, retention, and beyond. At the same time, we are scaling the DAO by productizing ourselves, beginning with building Myosin reputation scores in the form of Decentralized IDs (DIDs)

$MYO ERC-20 tokens power all the external products we build, as well as all of our DAO internal systems. While $MYO is still on Goerli testnet, below is our current flow for how $MYO works.

Incentives to Hold $MYO token

Clients Hold $MYO Tokens for access to Myosin products

Clients hold tokens for access to products and services from Myosin.xyz.

What is important to note with Myosin SaaS products is that the access provisioning is done at the wallet address level, which prevents users from sharing their access. Password sharing results in up to a 25% loss of revenue for SaaS businesses. In web3, it is unlikely that a user who has credentials to access Myosin products to share their wallet pass phrase with their colleagues.

Members Stake $MYO Tokens

DAO members also stake $MYO tokens for access to projects, but the staking rewards they receive depend on the priority of the project for the DAO.

• Project staking --> higher APRs to help prioritize client projects

• Product pools --> higher APRs to help prioritize product development

• NFT staking --> higher APRs to incentivize high utilization among DAO members

Here is the full ecosystem that the $MYO community token will power within the Myosin network. There are three distinct growth flywheels which give us a compounding advantage over time:

A Bonding Curve defines the relationship between the price and token supply.

The lower the reserve ratio in a bonding curve, the higher the effect of each buy on the value of tokens. In a lower bonding curve, at a ~25% reserve ratio, each redeemed token increases the value of other tokens, due to limited supply and growing demand.

We have chosen to target a Reserve Ratio of 25% in order to best reward early backers and members of $MYO, who will be purchasing tokens at a lower initial price.

As demand for $MYO increases over time through the open markets and our own client services, and the planned $MYO distributions from the Community Treasury continue to decrease over time, the price of $MYO should increase exponentially.

Cryptocurrency coins and tokens, classified as assets in many jurisdictions, incur a tax liability, depending on geographical jurisdiction. Authorities in the USA and UK calculate sales of cryptocurrencies as capital gains/losses, and in Singapore, it is estimated on top of income tax.

Cryptocurrency tax regulation is still in its infancy in many countries. We believe that by introducing $MYO as a utility token, we can help all DAO members and holders minimize any tax burdens, and minimize interest from speculators and traders who are only concerned with the economic nature of $MYO.

We believe the following use cases for $MYO help build a very strong case towards $MYO being classified as a utility token:

• Enables members to gain access to DAO systems + marketing strategy playbooks

• Enables members to gain access to Web 3 projects and bounties

• Enables members to gain access to private gatherings and dinners during web3 conferences throughout the world

• Enables members to receive crypto payment in exchange for work performed

• Enables members to vote for DAO proposals & grants

• Enables DAO members and outside parties to use $MYO to access Myosin’s user acquisition, user engagement, and user retention products.

Upon issuing $MYO in the public markets, we also plan to re-incorporate Myosin's current C Corp off-shore to a more crypto friendly geography.

For DAO members to participate and commit to specific projects, they will be required to stake 100 $MYO into a project-specific staking pool, operated by Myosin DAO. As $MYO gains liquidity in the broader crypto ecosystem, we will lower the minimums on staking based on community votes.

Upon verified completion of a project, a member's $MYO will be unstaked. In the case of an incomplete or canceled project due to client actions, Team members' staked $MYO will also be unstaked and returned.

Only in the case of individual Team members behaving as bad actors and deliberately sabotaging, neglecting, or abandoning their Project without any reasonable explanations will we not return staked $MYO.

To prioritize participation, align interests to complete projects and incentivize active participation by DAO members, we will activate a project-specific staking reward (APY), through a community discussion and proposal, to set the best interest rate.

At the present moment, staking rewards are inactive, but we look forward to activating staking rewards soon.

Key Challenges

We believe crypto and Web 3 adoption faces the following key challenges:

• Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences

• Fragmented and localized marketing efforts prevent sharing of best practices and global optimization

• Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent

• Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain)

• Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem

Myosin Solutions

Myosin.xyz is solving these challenges by:

• Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies

• Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member

• Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization

• Building web3 Products for marketers to reach and engage with communities in a native way

Utility Unlocked

$MYO token enables token holders to unlock multiple key utility benefits including:

• Participation in DAO Governance, Projects, and Bounties

• Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects

• A token curated registry for growth marketers to share and upvote helpful links

• Participation in Web3 projects by receiving ETH or USDC payouts for work performed

• Clients spend $MYO to subscribe to Marketing Software-as-a-Service (SaaS) Products

• Clients spend $MYO to submit requests for proposals (RFPs) for the DAO members

All DAO members are required to hold $MYO to join Myosin DAO, upon being approved through an interview process. By doing so they are able to use their $MYO to access the benefits of membership and participate in DAO governance. The $MYO requirement is also in addition to holding a membership DID, with more information to be found in our internal membership documents.

Members can also earn more $MYO, proportionate to their participation in the DAO and their manner of participation (ex. Bounties, projects, DAO leadership roles).

$MYO + a membership DID unlocks:

• Participation in the Myosin Discord server

• Access crypto bounties and projects

• Ability to initiate and vote on governance proposals

• Ability to access key documentation, templates, case studies, and tooling

• Ability to participate in the broader and fast-growing Myosin ecosystem

Sybil attacks have been a significant issue with blockchains and cryptocurrencies. Sybil attacks are security threats in which an attacker tries to overtake the system by creating pseudonymous entities and voting to overwhelm the system.

To avoid any security issues and secure the platform, we use quadratic voting. This voting mechanism prevents the Dominance of Larger Token Holders.

With Quadratic voting, each vote is associated with a weightage designed in order to avoid a majority takeover by a single entity.

For example, if a member has more than a majority stake (51% and above), he might overwhelm all other members due to majority voting power. In quadratic voting, their voting power will be limited (say, to 41%) so that they are reduced to a minority, allowing the process to stay decentralized.

There will be a total capped supply of 10 Million $MYO. The tokens will be distributed in timed tranches over 4 years, decreasing in total amount over time, to maximize value appreciation and minimize supply shocks to $MYO liquidity pools.

The planned release schedule, with an anticipated launch in May 2023 is:

• The first 3,000,000 tokens will be available on the Launch Date

• Following 2,500,000 tokens will be released after Year 1

• Following 2,000,000 tokens will be released after Year 2

• Following 1,500,000 tokens will be released after Year 3

• Following 1,000,000 tokens will be released after Year 4

Distribution

Distribution of each tranche is structured with the interests of DAO members, core Myosin team, investors, and advisors in mind.

For each tranche release of $MYO:

• 40% will be distributed to the Community Treasury, which the DAO will control and distribute for members, bounties, Guilds, staking rewards, and other DAO-relevant initiatives and workstreams.

• 18% will be set aside as Net Reserves to support $MYO's overall tokenomics.

• 15% will be allocated and distributed to Investors who can provide meaningful value to the DAO and the community beyond simply cash (ex. access to new deals, talent, content, etc.)

• 15% will be distributed to the Co-Founders, rewarding them for their hard work and incentivizing them to be responsible stakeholders

• 8% will be distributed to Core Team & Advisors, for FTEs and Advisors who are helping build Myosin as leaders.

Growth marketing projects are the core lifeblood of Myosin.xyz's Services business, which also drives our Go To Market for our Products. To that end, we provide a 10% cut of Project revenues for whoever sources an approved and finished Project, regardless of origin.

This means that anyone, whether a DAO member, friends, or family, is eligible to participate in Myosin’s ecosystem. At the same time, we also plan on sourcing DAO members whose sole purpose is to win new deals and focus on Business Development.

Payout Structure

Upon the successful completion of a project and final payment from the client:

• 75% of the Project Revenues will be paid to the Project Team Currently this is an even split based on amount of team members in a Team, but this methodology can be adjusted towards an hourly basis or other mechanism through community proposal

• 15% of the Project Revenues will go to the Myosin DAO Treasury Revenues are then converted on a daily basis to USDC & ETH, as mentioned in the section entitled Treasury Holdings.

• 10% of the Project Revenues go towards the originator of the Project This can be anyone, including members inside or outside of the DAO

These crypto payouts will, in the long term, enable DAO members to amass generational wealth through an asset class that, on a multi-year horizon, continues to dramatically outperform stocks, bonds, ETFs, real estate and commodities.