# Overview ## Key Challenges We believe crypto and Web 3 adoption faces the following key challenges: * Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences * Fragmented and localized marketing efforts prevent sharing of best practices and global optimization * Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent * Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain) * Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies. ## Myosin Solutions Myosin.xyz is solving these challenges by: * Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies * Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member * Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization * Building web3 Products for marketers to reach and engage with communities in a native way ## Utility Unlocked $MYO token enables token holders to unlock multiple key utility benefits including: * Participation in DAO Governance, Opportunities, and Profit Sharing * Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects * A token curated registry for growth marketers to share and upvote helpful links * Participation in Web3 projects by receiving ETH or USDC payouts for work performed --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.myosin.xyz/home/conclusion/overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.