Overview

Key Challenges

We believe crypto and Web 3 adoption faces the following key challenges:

Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences
Fragmented and localized marketing efforts prevent sharing of best practices and global optimization
Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent
Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain)
Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies.

Myosin.xyz is solving these challenges by:

Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies
Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member
Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization
Building web3 Products for marketers to reach and engage with communities in a native way

$MYO token enables token holders to unlock multiple key utility benefits including:

Participation in DAO Governance, Opportunities, and Profit Sharing
Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects
A token curated registry for growth marketers to share and upvote helpful links
Participation in Web3 projects by receiving ETH or USDC payouts for work performed

Last updated 1 year ago

We believe crypto and Web 3 adoption faces the following key challenges:

Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences
Fragmented and localized marketing efforts prevent sharing of best practices and global optimization
Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent
Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain)
Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies.

Myosin.xyz is solving these challenges by:

Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies
Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member
Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization
Building web3 Products for marketers to reach and engage with communities in a native way

$MYO token enables token holders to unlock multiple key utility benefits including:

Participation in DAO Governance, Opportunities, and Profit Sharing
Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects
A token curated registry for growth marketers to share and upvote helpful links
Participation in Web3 projects by receiving ETH or USDC payouts for work performed

Last updated 1 year ago