# Overview

## Key Challenges

We believe crypto and Web 3 adoption faces the following key challenges: 

* Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences 
* Fragmented and localized marketing efforts prevent sharing of best practices and global optimization 
* Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent
* Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain)
* Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies.

## Myosin Solutions

Myosin.xyz is solving these challenges by:

* Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies 
* Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member 
* Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization
* Building web3 Products for marketers to reach and engage with communities in a native way

## Utility Unlocked

$MYO token enables token holders to unlock multiple key utility benefits including: 

* Participation in DAO Governance, Opportunities, and Profit Sharing
* Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects 
* A token curated registry for growth marketers to share and upvote helpful links
* Participation in Web3 projects by receiving ETH or USDC payouts for work performed