Overview

Key Challenges

We believe crypto and Web 3 adoption faces the following key challenges:

  • Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences

  • Fragmented and localized marketing efforts prevent sharing of best practices and global optimization

  • Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent

  • Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain)

  • Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies.

Myosin Solutions

Myosin.xyz is solving these challenges by:

  • Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies

  • Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member

  • Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization

  • Building web3 Products for marketers to reach and engage with communities in a native way

Utility Unlocked

$MYO token enables token holders to unlock multiple key utility benefits including:

  • Participation in DAO Governance, Opportunities, and Profit Sharing

  • Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects

  • A token curated registry for growth marketers to share and upvote helpful links

  • Participation in Web3 projects by receiving ETH or USDC payouts for work performed

PreviousRegulatory Hurdles Cleared

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