# Executive Summary The 10,000 foot view. ## Digital marketing is broken. Privacy is changing digital advertising. Cookies are on the way out, as GDPR in Europe and Apple's crackdown on cookies is rapidly changing how marketers reach customers online. Ad fraud runs rampant, costing $51M a day, as the vast majority of ad campaigns are siloed and optimized at the local level, with few shared best practices and global optimization to track and prevent ad fraud. Agencies can't scale, as traditional agency models struggle to reach profitability, and are fraught with talent attrition. The best marketers end up freelancing or starting their own agencies, in order to have a higher degree of ownership and autonomy over their work. Digital marketing in Web 2 is broken, and on the decline. ## web3 on the rise. Cryptocurrencies and blockchain are enabling the development of a new onchain internet, known simply as web3, which will completely upend the existing digital order and reshape the digital marketing and advertising landscape. The numbers don't lie: web3 adoption is already outpacing internet adoption in its early days, at an 137% vs 76% annual growth rate, with governments and enterprise companies in all sectors (ex. Visa, NBA, Nexon, Blackrock) already exploring how to adapt and innovate as we enter a more onchain future.

Even in the depths of the '23 bear, adoption continues to grow at a relentless pace.

## **The ultimate marketing network.** We call ourselves the ultimate marketing network, as Myosin.xyz is a marketing [**Decentralized Autonomous Organization (DAO)**](https://www.myosin.xyz/latest/what-is-a-dao-and-why-does-it-matter)**,** product studio, and so much more. We are a guild of top-tier growth marketers, creatives, and builders, all focused on manifesting a better and more equitable internet. And we're starting with ourselves. Our first product was our DAO, where we applied the DAO framework in a practical way to launch and scale a far more agile, scalable, and profitable type of agency. By building a full-stack marketing agency business as a DAO, our progressively decentralizing structure ensures that all DAO members and stakeholders can participate in the governance and financial upside of the DAO’s continued success, contingent on the effort and value they contribute to the community. And we're just getting started. As we continue to scale and decentralize our DAO, we've been experimenting, building, and testing various marketing products that will help usher in the future of Marketing technology, and we're excited to continue building and scaling our Products along with our community and fast growing roster of clients, from both web3 & the traditional world. ## **Our Unfair Advantages.** As a DAO, Myosin.xyz has multiple unfair advantages that maximize our chances of success in a fast growing and chaotic industry. **1 - Strength of Network & Community:** Myosin.xyz is meant to be the ultimate growth marketing membership. We carefully vet and handpick all of our members through a rigorous vetting process, and currently have a 1% acceptance rate, with \~90 active members at any one given time. Our members are all experts in their respective fields, and bring a diversity of experiences, skills, interests, and passions. Unlike many DAOs, we are focused on very carefully curating our community to maximize for quality and engagement, with plans to have no more than 150 total members in the DAO, at scale ([e.g.: Dunbar's number](https://royalsocietypublishing.org/doi/10.1098/rsbl.2021.0158#:~:text='Dunbar's%20number'%20is%20the%20notion,other%20individuals%20in%20the%20group.)). Inactive members are regularly culled from the roster to make room for more engaged and actively contributing members. Members want to be within the Myosin network and ecosystem so they can access shared insights, relationship building, project deal flow, and access to proprietary Myosin products. We use $MYO to run our DAO, and value is directly tied to network activity within the DAO, Project volumes, and revenue growth for all our Products. $MYO is our social currency, and also accrues value through Product usage. More details on that later. This way, all members are incentivized to help grow higher Applicant, Client, and Customer volumes to the DAO, unlocking true network effects. **2 - Relationships with Clients:** Good products do not always find product market fit, as many builders neglect the marketing and go to market element of growing a successful company. We have taken the opposite approach, and through our Services business, have been building relationships and positioning ourselves as the absolute experts at the intersection of Web 2 and web3. As we work with Clients through our Services business, we are building relationships and trust with CMOs, Heads of Digital, Innovation, and web3, and are leveraging these relationships to progressively scale and find first customers for all the Products we intend to build. We also have the key insights to understand what mainstream Web 2 brands and companies want from web3 tooling, which gives us tighter feedback loops and opportunities to iterate and co-build with large B2B customers. **3 - Web 2.5 Products:** Currently, web3 marketing is quite primitive, with incredibly limited tooling and technology for marketers who wish to leverage web3 tech. We are building the Products that will help onboard and grow an entire new generation of web3 marketers, with first-hand knowledge and experience of the challenges that marketers face in a new web3 world. Below are just a few examples of what we've actively built and are exploring today: * On-chain reputation score NFTs for Myosin members * IRL NFT scavenger hunts for Web 2 and web3 brands alike to better engage their existing customer bases and onboard web3 normies into the space in a seamless way. * GPT-4 powered community engagement bots, with localized memory, that allows brands and projects to build tokenized and delightful experiences for their community, in order to grow community engagement & DAUs. * zk-proof enabled opt-in marketing and advertising for normies, allowing users to accrue rewards, benefits, and coupons directly without Facebook or Google, but also allowing them to maintain data privacy. **3 - Insider Knowledge & Alpha:** As expert marketers working on Web 3 growth marketing projects, we are direct participants in the growth of the best new projects across multiple verticals. This provides "alpha" on the best new projects to invest in as a DAO and individual community members, and helps us better position ourselves as a DAO in terms of hiring, positioning, services offered, and future Product launches to capitalize on future momentum. **4 - Ownership of a Demand Side Platform (DSP)**\ Through our network, we have a minority ownership of our own DSP, Meta Ad X, a critical tool for media buys. While only available for Enterprise clients, Meta Ad X enables advertisers to reach consumers on any digital Web 2 channel, including paid social, paid search, banners, online video, connected TV (eg: Roku), ad-supported video streaming (eg: Hulu), and digital out of home (DOOH). For projects that need to reach Web 3 native audiences, Myosin DAO has also amassed an audience segment of 71M+ crypto holders, based on existing advertising technology, to target media campaigns based on [**app ID targeting**](https://www.mediamath.com/blog/mobile-apps-how-and-why-to-target/)**,** [**behavioral**](https://www.lotame.com/what-is-behavioral-targeting/)**,** [**psychographic**](https://blog.hubspot.com/insiders/marketing-psychographics) and [**media-consumption**](https://global.nielsen.com/solutions/media-planning/audience-segments/?gclid=Cj0KCQiA64GRBhCZARIsAHOLriKD9FWYuKruQM1Vz7NnLnQ1GR1L5MTQQAsSpVhgjOP9rfviiEpv2qcaAgI3EALw_wcB\&gclsrc=aw.ds) based audience segments. # Our Mission & Values What motivates us. ## Our Mission We're on a mission to rewrite the customer acquisition playbook and onboard the next billion users for a web3-native world. ## Values #### 1 - We are an Inclusive Community We cherish cultural and professional diversity in our community, and do whatever it takes to celebrate and protect the uniqueness of each member. We believe that the community is enriched with a broader understanding of humanity by embracing members from all walks of life. By embracing more diverse perspectives and experiences, aligned around our vision of empowering marketers and mission of onboarding the next billion Web 3 users, we can make ourselves a more resilient, adaptable, and powerful community. #### 2 - Members Are Owners We thrive as a decentralized organization when each member thinks, acts, and participates like an owner. If there is something unclear, inefficient or ineffective in our process, chances are that other members perceive the same thing. If everyone takes initiative and adopts a proactive, action-oriented mindsets, we'll all benefit. #### 3 - A Safe Space for Experimentation While cryptocurrencies have existed since 2009, DAOs are new organizational structures that are in a phase of rapid experimentation and adoption. As such, our community needs to embrace a ‘test and learn’ mentality in order to pioneer new ways of working. There are no stupid questions, as everyone comes from different walks of life and levels of understanding. We operate with the underlying assumption that all constructive criticism comes from a place of good intentions, and with the goal of improving the DAO and our processes, operations, and community. We are not perfect, and we will make mistakes. But as long as we learn and continue to iterate and grow, WAGMI. # How it Works Breaking it down in the simplest of terms. ## What does Myosin.xyz actually do? Myosin is a headless growth marketing DAO and product studio, comprised of the best growth marketers, strategists, hackers, designers, and web3 experts. We're on a mission to rewrite the customer acquisition playbook and onboard the next billion users for a web3-native world. You can check out our Capabilities Deck [HERE](https://docsend.com/view/mnstm2up8evi5r6n).

Deep experience across our network with working with traditional brands and web3 companies alike.

From strategy to set-up, operation, analysis, and iteration of marketing campaigns, we are a full-stack marketing & media DAO focused on rapid experimentation and iteration to deliver optimum results for our Clients.
## How does Myosin.xyz do it? We are as excellent as our member base, which is why Myosin carefully screens and selects \~1% of applicants, taking into account members' work experience, previous performance and other factors that enable every Myosin DAO member to be a co-owner of the co-operative. \ \ By receiving praise and constructive criticism by their fellow members, we are cultivating reputation scores that will serve as a decentralized identity (DID) outside of the membership. We are focused on creating a diverse and highly motivated community of the best operators, period. Leveraging the collective wisdom of our community, we are building a set of web3 marketing tools that enables any community builder to identify, reach and partner with other web3 communities. ## Why should I join Myosin.xyz? **You should join Myosin.xyz if:** * You are and want to join a community of ambitious and self-motivated growth marketers, engineers, designers, and creatives * You are deeply interested in working on and helping web3 projects grow, and increasing mainstream adoption by red-pilling traditional brands to enter the space * You want to help shape the future of Myosin and what service DAOs can look like * You want to reshape the future of what growth, marketing, and advertising can look like in a Web 3 world **You shouldn't join Myosin.xyz if:** * You're looking for just a quick buck or a new token to pump and dump * You can't play well with others * You're just hunting for only deal flow, but don't want to contribute to the network. * You have no interest in Web 3, crypto, or DAOs (then why are you here?) # The Bigger Vision More than just an agency.....the ultimate marketing network. ## Expanding beyond Services. While providing marketing services is a current focus for Myosin.xyz, as it provides hands on experience, exposure, and opportunities for our community to learn and apply their skills, in the long term we will be and are already expanding our ecosystem to three other key areas - Products, Education, and Investments. We believe that each of these areas is a natural complement to our core purpose as a marketing DAO, and will provide outsized returns for our DAO and overall ecosystem. ### Products - In Progress. As web3 marketers and community builders, we are the first to notice that the existing tech stack for markets and community builders in web3 is essentially nonexistent. As such, we are actively building our own products to leverage on behalf of our own clients, as well as to turn them into SaaS businesses that we can scale into profitable and scalable recurring revenue streams for Myosin.xyz. In the long run, this will be a major focus at Myosin, and the revenue stream/business unit that helps us reach escape velocity on our journey to scale. This is fast becoming a major part of the DAO's key directive. ### Education - Coming Soon. As web3 becomes the new normal, we will need an entire new generation of web3 native marketers who need training and education on best practices in this new internet. Internally, we are actively building on-chain marketing reputation scores, that we will use to help staff on our own projects, but can eventually also be used for our DAO members to display their strengths when applying for other DAOs and projects. By building this product internally and allowing it to eventually be used externally, we believe that we can also become the de facto marketing credentialing service for anyone seeking to become a web3 marketing expert. Building on our on-chain marketing reputation score, we also plan on providing the education, training, and upskilling for aspiring web3 marketers, allowing us to unlock a massive and new revenue stream and talent pipeline that will only further enhance the Myosin ecosystem and brand. We already have very strong inbound talent leads, and the opportunities to monetize education and talent placement are massive. ### Investments - Coming Soon. Once we have a steady Services stream, Products generating meaningful revenue, and our Education/Talent arm is in motion, we plan to also unlock Investments through a separate fundraise and leveraging our own Community Treasury. The purpose of Investments will be to further accelerate Myosin's growth by re-investing a portion of our Community Treasury profits back into our own business lines, as well as making investments in and establishing partnerships with relevant external web3 marketing products and businesses. # Myosin Product Ecosystem How value flows through the Myosin ecosystem As a cooperative of some of the best marketers from around the world, on the bleeding edge of tech, we are always experimenting and building new products to help service our clients and increase onchain adoption for the masses. Below are several products that we've already built and shipped. If you're interested in trying out any of the below, shoot us a DM at **** and we would be more than happy to set up a demo. Otherwise, read on for our latest priorities within the Myosin Product Ecosystem. ## Blackbeard. * IRL NFT scavenger hunts for Web 2 and web3 brands to engage and onboard new users * Progressive Web App (PWA) leveraging Magic Wallet and mobile-based geolocation to unlock and claim different collectibles for various game modes, such as winner takes all, scavenger hunt, and beyond ## Mylo (New Name TBD). * AI-powered personality bots, with localized memory and token-gating functionality, purpose-built for Discord, Telegram, and websites * Empowering any brand or project to increase community engagement & DAUs, and build more delightful experiences for their users that reward active participation with onchain tokens and offchain points ## Jeeves. * AI-powered travel concierge that helps generate bespoke itineraries, based on location, custom travel parameters, and time spent traveling * Meant to be leveraged as a B2B2C solution, Jeeves allows any hospitality brand to add value to their customers and onboard new potential users, by providing a customized itinerary upfront, that then pushes CTAs such as booking flights, hotels, and more # Onchain Reputation Scores Creating decentralized identities for marketers. Managing and running a global DAO of top-tier marketers is no easy task, and understanding and rewarding quality of work, community engagement, and community contributors necessitates the need for Myosin onchain reputation scores, or decentralized identities. Within our ecosystem, we call these identities our **Myosin Passports.** These effectively become our member's new onchain resumes that establish their standing in our network, as well as a signal for others outside of the Myosin ecosystem. ## Myosin Passports: A Primer Myosin Passports are NFTs minted on Base, and a core element of a member's reputation within the Myosin ecosystem. Leveraging the **(Kazm/Rep3, TBD)** platform, we are launching a DID system that helps all our members build up their credentials and general reputation, through onchain and offchain performance & contributions. And perhaps most importantly, as part of our progressive decentralization system, we are distributing $MYO to our members on a quarterly basis based on how members continue to progress with their Passports. ### Tracking Project Performance One of the pain points of running any services business is standardizing the quality of service that each client receives. To this end, Myosin.xyz's interview process takes the best approaches from over three decades of experience from the world’s top agencies and startup studios to identify, vet, and onboard talent into the Myosin ecosystem. Additionally, in order to maintain a standard of quality throughout the lifecycle of a contributor’s membership, the DAO sends out net promoter score (NPS) surveys to collect scores from clients as well as project teammates. In order to align incentives to cooperate in a repeat game, we are implementing an Net Promoter Score to rate fellow teammates and for clients to rate individual members of the team. More specifically, this is why NPS reputations matter so much in our DAO: > "In this way, the threat of punishment in a future round incentivizes a collaborative, non-equilibrium strategy in the first round. Because the final round of any finitely repeated game, by its very nature, removes the threat of future punishment, the optimal strategy in the last round will always be one of the game's equilibria. " > > **Nash equilibrium in** [**Repeat Games**](https://en.wikipedia.org/wiki/Repeated_game#:~:text=A%20finitely%20repeated%20game%20is,their%20payoffs%20from%20each%20round)**,** according to modern Game Theory ### Tracking Member Contributions In addition to tracking members performance on paid Myosin projects, we are tracking onchain and offchain contributions, and rewarding members for various metrics. This includes but is not limited to: * Number of Quarters as a Myosin Guild Lead (ex. Design Guild Lead) * $MYO holdings * Average Cumulative NPS Score * Number of Projects worked on * Number of Bounties completed * Number of Content pieces written * Number of Myosin Learns hosted * General Discord engagement * Tweets engaged with * etc. # Marketing Reimagined Redefining text-based marketing, with a philanthropic bent. ## Cause based marketing is key. Meta CPMs are between $3-$50, with the average CPM rising 250% over the last 5 years Media buying used to be a profitable driver of growth but Facebook effectively raised CPMs to the level where there is no more effective strategy Most brands are marketing a commercial. Buy a product. Pay for a service. Consumers are bombarded by over 5,000 digital advertisements per day. Consumers are rarely asked to contribute altruistically. And yet, cause based campaigns that are demographically aligned and emotionally connected are among the most effective marketing messages. Messages with commercial objectives have lower conversion rates. By comparison, messages with altruistic objectives have inherently higher conversion rates. ### **Cause based messages drive results.** * Improved brand awareness * Improved brand recall * Improved brand sentiment * Cause based marketing examples — GiveWith x ASPCA x ReMax ### **Cause based SMS campaigns drive conversions.** Users are prompted a message from a non-profit, asking ad viewer to let Brand X donate by opting-in to brand X’s messages. Converted SMS numbers are added to brand X’s CRM. For cause based marketing campaigns, brands can reach consumers 100x cheaper, with 3-10x better conversion rates using cause based marketing. ## Rewarding $IMPACT To reward brands for participating in cause based marketing and creating impact, we plan to reward brands and users with a tokenized loyalty program using an ERC-20 token, deployed on the Base blockchain, that we call $IMPACT. ### $IMPACT Utility $IMPACT's primary utility is to reward both brands, nonprofits, and consumers for making an impact, and encourage them to continue doing so. $IMPACT tokens can be used within the Marketing Reimagined ecosystem for various utilities depending on the party using $IMPACT: 1. **Brands:** * **Incentivizing Higher Conversion:** Brands can choose to spend their $IMPACT as reward pools to distribute to either or both nonprofits and users to incentivize higher conversion rates. * **Payment for Services:** Brands can use $IMPACT tokens to pay for discounts on campaign services within Marketing Reimagined * **Unlocking Premium Features:** Premium features or advanced analytics tools can be unlocked using $IMPACT tokens, providing additional insights and customization options for brands. 2. **Nonprofits:** * **Donations:** Nonprofits can receive $IMPACT tokens as direct donations from brands or users within the platform. These tokens can then be used to fund more initiatives and projects. * **Operational Expenses:** $IMPACT tokens can also be used to cover operational expenses such as marketing, administration, or technology costs for the nonprofit organization. 3. **Users:** * **Redeemable Rewards:** Users can redeem $IMPACT tokens for various rewards within the platform, including discounts on products or services offered by participating brands. * **Exclusive Experiences:** Premium users or those who accumulate a certain amount of tokens may have access to exclusive experiences such as VIP events, meet-and-greets with brand ambassadors, or behind-the-scenes tours. * **Charitable Tax Benefits:** By donating $IMPACT to verified nonprofits of their choice through Marketing Reimagined, users can also receive tax deductions for donating to charitable causes. ### How to Earn & Receive $IMPACT Each party in the Marketing Reimagined ecosystem can earn and receive $IMPACT in different ways: **Brands:** Earn $IMPACT tokens based on their campaign performance metrics such as campaign spend, campaign results (measured by average CPA rates), and impact driven through nonprofit partnerships. At the end of each month, brands receive a score based on their performance metrics, which determines their share of the monthly $IMPACT rewards pool. **Nonprofits:** Earn a share of $IMPACT tokens based on the impact driven through their partnerships with brands within Marketing Reimagined. They also can receive an $IMPACT allocation from both brands and users, depending on how a campaign is configured. **Users:** Users earn $IMPACT tokens for actively engaging with Marketing Reimagined campaigns, including actions such as giving their emails, donating to supported nonprofits, sharing campaigns on social media, referring friends, and more ### $IMPACT Redemption Upon signing into the Marketing Reimagined platform, brands, nonprofits, and users are set up on the backend with an embedded self-custodial wallet through Privy. At the end of every month, as the final point tallies are calculated, the appropriate proportional amount of $IMPACT is airdropped to the brand's wallet, which can be instantly redeemed and leveraged in the following month by the brand directly within the Marketing Reimagined platform for future campaigns and more. At the end of every campaign, brands are airdropped campaign NFTs, with primary information encoded publicly as metadata, and campaign performance stored privately offchain, which validates a brand as an approved client to leverage $IMPACT rewards for future campaigns. # Meet Mylo Cookies are dead. First party opt-in data is so in. ## Summary. Mylo (fka Hive) is our biggest bet on the future of marketing. Conceived of as your internet best friend, Mylo is an AI powered evolving digital companion that you can raise, train, and play with, and connect more and more unique data to, in order to level up, gain XP, and eventually received personalized rewards. We believe that as cookies continue to lose relevance, first party opt-in data will become more and more important, and Mylo allows any digital user to own and monetize their own data in a fun way. Mylo is currently in a private alpha, so we have chosen to only share our thoughts on The Opportunity below, and not publicly disclose much more about our proposed solution and product until we feel ready to go fully public. ## The times are changing. The entire digital marketing stack that we know today was built on centralized platforms like Facebook & Google, giant centralized data brokers that freely monetize users' data and violate privacy, at scale, without the users reaping any direct reward. Billions of dollars go straight to Big Tech, and while users receive more personalized experiences, they have no say or upside in how their data is spent, shared or used. Furthermore, as cookies become deprecated due to privacy laws, businesses reliant on Big Tech are seeing an immense amount of their ad spend (15-35%) wasted on ad fraud, further decreasing their Return on Ad Spend. In the face of these existential challenges for digital marketing, first party opt in data is becoming increasingly valuable, and through new technologies like blockchain, we see a world where users will be able to own and monetize their own data directly with brands. Global digital marketing market size is $322B+. It is a GIGANTIC market with countless billions being spent on digital marketing and media spend every year. $508B+ was invested in marketing technology [in 2022](https://www.lxahub.com/stories/martech-stats-and-trends-for-2022). Combined with the $600B+ in annual digital media spend, the industries that we are building in are enormous. Even a market share of 0.1% of the digital media advertising industry represents $600 million in annual media spend per year. ## It's time for new solutions. We are at an interesting transition point between Web 2 & web3. Meta, Google, and all the Big Tech players that have created the modern digital marketing paradigm are at full scale and trying to figure out new revenue opportunities to continue scaling. Cookies are increasingly less relevant, and innovation has stagnated in regular tech, with fewer and fewer unicorns and truly interesting or revolutionary technologies coming to market. Web3 native marketing tools and platforms are exploding in popularity. From onchain analytics companies like Spindl to wallet-verified ad networks like Hype Labs, every corner of the traditional Web 2 AdTech ecosystem is getting a web3 facelift. However, the problem we see with existing web3 MarTech products is that they are too crypto native, and could benefit from innovative UX/UI, and a more human-centered value proposition, for the masses. It is still incredibly early for the future of marketing, and we are exited to be the ones thinking about how we built products that speak to mainstream audiences and leverage onchain tech that has been abstracted into the background. # $MYO Token Utility Understanding $MYO token. Myosin.xyz is built on the native $MYO token, an [**ERC-20**](https://www.coindesk.com/tech/2021/02/09/what-is-the-erc-20-ethereum-token-standard/) [**utility token**](https://www.sofi.com/learn/content/what-is-a-utility-token/#:~:text=A%20utility%20token%20is%20a,is%20unique%20to%20its%20ecosystem.) that will initially exist primarily on Sepolia Testnet, but eventually launch on Base, an OP Superchain and one of the leading EVM ecosystems for consumer crypto, through a Token Generating Event (TGE). $MYO Token has two primary utilities: as social currency and ownership in a network state. ## $MYO as Social Currency All members of Myosin.xyz will be required to hold a minimum of 100 $MYO, which will be sent to them upon admission to the DAO. The primary utility of $MYO for selected Myosin members is as social currency that unlocks access to a global network of talented marketers, products, events, and more. Members can to use their $MYO to access the benefits of membership and participate in DAO governance. The $MYO requirement is also in addition to holding a membership decentralized ID, which we call **Myosin Passports.** Members can also earn more $MYO, proportionate to their participation in the DAO and their manner of participation (ex. Bounties, projects, DAO leadership roles). **Myosin Passport + $MYO can unlock, but is not limited to:** * Participation in the Myosin Discord server * Access crypto bounties and projects * Ability to initiate and vote on governance proposals * Ability to access key documentation, templates, case studies, and tooling * Ability to participate in the broader and fast-growing Myosin ecosystem * Ability to join Myosin events and housing at conferences all over the world We also view $MYO as a way for retail investors and external parties to access the broader Myosin services + product ecosystem over time. ## $MYO as Ownership in a Network State Because we have 60% of all $MYO allocated for the DAO members to earn and manage over time, we very much view $MYO as the key to decentralizing and distributed ownership over the global Myosin network state. As members build trust, reputation, and prove their value to the Myosin network, they earn more $MYO and are eligible for more prominent positions within the DAO, including leading Guilds, participating in Governance Guild, and so much more. Furthermore, for members and retail investor pools, as we scale up our revenues through our product ecosystem, we plan on eventually launching profit sharing for both members and the general public. Finally, in the context of Governance, $MYO token will be a critical boost to onchain voting for members, when paired with a Myosin Passport, and help determine reward pool payouts and other critical decisions over time. Below is a diagram mapping how the $MYO community token will power within the Myosin network. There are three distinct growth flywheels which give us a compounding advantage over time:

Myosin Network's 3 flywheels compound our competitive advantage

# Revenue Streams How we make money. Myosin.xyz is a service DAO that creates real and sustainable cash flows to support its community, treasury, and token. $MYO and the Myosin.xyz Community Treasury currently accumulates and will eventually create value from three key revenue streams: Projects, Product Revenues, & Treasury Management as a Liquidity Provider. ## 1. Marketing Projects Myosin.xyz's primary purpose is to help grow web3 adoption for the mainstream, by working with Web 2 brands and web3 projects alike. Our special sauce is the fact that Myosin.xyz can work directly with the 99% of the world that doesn't yet understand web3, educate, and onboard them into the space with our Services arm, and use those relationships to build and sell through B2B Web 2.5 products that generate recurring revenue and scale. In regards to Projects we work on with Clients, Myosin's Community Treasury currently accrues 20% of all gross revenues. The following ratios will evolve over time, at scale, with a higher percentage going to the Community Treasury. * **70%** of the Project Revenues will be paid to the **Project Team** * **20%** of the Project Revenues will go to the **Myosin Community Treasury** * **10%** of the Project Revenues go towards **whoever sourced the Project** (this can be anyone, regardless of DAO membership) ## 2. Product Revenues As a marketing DAO and product studio, we are focused on building marketing products that can help Web 2 and web3 brands and projects alike. As we build out our full stack Web 2.5 marketing suite that we can sell to corporates, brands, and web3 brands alike, the gross revenues for each product we build and monetize, whether in fiat, stablecoins, or tokens, will flow into the main Myosin community treasury and continue to accrue value to the DAO. ## 3. Treasury Management + Liquidity Provider Myosin DAO will stake a portion of its ETH and USDC reserves to operate its own Liquidity Provider pools for $MYO-USDC, $MYO-ETH, and several other pools on the most popular DEXs, such as Uniswap. This benefits both new potential DAO members and the DAO itself, as anyone purchasing $MYO from our LP will receive $MYO, while the accumulated trading fees that Myosin DAO receives as the LP pool operator flows to the Treasury, therefore increasing the underlying value of $MYO as well. # Demand and Supply How we ensure $MYO stays healthy Maintaining a healthy balance between Demand and Supply is critical to the Tokenomics of any project. As such, we have carefully designed a system with a deflationary supply and strong incentives for buy pressure that benefits all $MYO holders and Myosin.xyz members. ## Demand Levers * All DAO members must buy and hold at least 100 $MYO in their wallet to be an active member * Participation in Myosin’s projects requires staking of $MYO. Depending on the level of involvement, the DAO member will be required to either earn or purchase more $MYO tokens (ex: participating in 3 projects concurrently can require staking 300 $MYO). * DAOs, as networks organized through the blockchain, benefit from Metcalfe’s Law, wherein a network’s value is proportional to the number of nodes in the network. As a service DAO, we strongly believe that demand for $MYO will only continue to increase as the DAO itself grows in number of clients and DAO members ## Supply Levers * $MYO supply will be permanently fixed at a maximum supply of 10 million tokens * Our web3 marketing products will be our primary value accrual mechanism for $MYO token. As we scale revenues through products, access to profit share will require staking increasingly large amount of $MYO * As Myosin's ecosystem of tools grow, we will service new clients, which will become a flywheel for more brands that use our marketing tools * Active participation in the DAO also requires staking $MYO * To participate in a project or product team, a member has to stake at least 100 $MYO for the full duration of the project they choose to work on, further reducing available supply * Members who stake $MYO will receive staking rewards, where more urgent projects and products receiving a higher APY # Treasury Holdings Backing $MYO's underlying value with real cash flows Myosin DAO’s Treasury will use its revenue, as stated in [**Revenue Streams**](/home/usdmyo-tokenomics/revenue-streams), in the following manner. To ensure stability and a strong financial foundation for Myosin DAO, **each $MYO is backed by two key cryptocurrency assets: ETH (Ethereum) and USDC** (a stablecoin pegged to USD at a 1:1 ratio). We decided to hold ETH and USDC because we believe ETH is a blue chip crypto asset with strong growth potential, and USDC as a leading stablecoin with minimal risks of insolvency. * All Treasury revenues from projects will be systematically swapped EOD for ETH & USDC * Myosin DAO Treasury will aim to **20% of its funds in liquid ETH** and **20% in liquid USDC.** In times like the current bear market, we will focus on accumulating mostly $USDC, and selectively DCA'ing into ETH. * Myosin DAO Treasury will aim to **stake the remaining 60% of funds to generate stable financial returns**, further increasing the value of the Treasury and the value of $MYO itself. In times like the current bear market, we will aim to stay liquid. ![](https://content.gitbook.com/content/QmBZIMpLnXgFOaYgbHiw/blobs/MzHMSTh6wqAquYW2p6PO/Screen%20Shot%202022-03-04%20at%201.31.42%20PM.png) **Example:** Suppose after one successful campaign, earned service revenue is worth $100,000. **In this case:** * The team and its members will receive a total of US $70,000 **(70%)** * The originator of the project/deal will receive $10,000 **(10%)** * Myosin DAO Treasury will receive $20,000 **(20%)** * $10,000 USD is swapped for $10,000 worth of ETH * $4,000 goes directly to the Treasury as liquid ETH * $6,00 is used to lend or farm yield through a platform such as Aave or Lido Finance * $10,00 USD is swapped for $7,500 worth of USDC * $4,000 goes directly to the Treasury as liquid USDC * $6,000 is used to lend or farm yield through a platform such as Aave # Bonding Curve Defining how $MYO appreciates over time A [**Bonding Curve**](https://yos.io/2018/11/10/bonding-curves/#:~:text=A%20bonding%20curve%20is%20a,between%20price%20and%20token%20supply.\&text=This%20bonding%20curve%20says%20that,number%20of%20tokens%20minted%20increases.) defines the relationship between the price and token supply. The lower the reserve ratio in a bonding curve, the higher the effect of each buy on the value of tokens. In a lower bonding curve, at a \~25% reserve ratio, each redeemed token increases the value of other tokens, due to limited supply and growing demand. ![There are many types of curves - we have chosen a quadratic bonding curve.](https://content.gitbook.com/content/QmBZIMpLnXgFOaYgbHiw/blobs/ruO4EddUovaVvai7VJ0O/Screen%20Shot%202022-03-04%20at%201.36.20%20PM.png) We have chosen to target a Reserve Ratio of 25% in order to best reward early backers and members of $MYO, who will be purchasing tokens at a lower initial price. As demand for $MYO increases over time through the open markets and our own client services, and the planned $MYO distributions from the Community Treasury continue to decrease over time, the price of $MYO should increase exponentially. # Token Supply & Distribution Understanding $MYO distribution over time **There will be a total capped supply of 10 Million $MYO.** The tokens will be distributed in timed tranches over 4 years, decreasing in total amount over time, to maximize value appreciation and minimize supply shocks to $MYO liquidity pools. The planned release schedule, with an anticipated launch in May 2023 is: * The first 3,000,000 tokens will be available on the Launch Date * Following 2,500,000 tokens will be released after Year 1 * Following 2,000,000 tokens will be released after Year 2 * Following 1,500,000 tokens will be released after Year 3 * Following 1,000,000 tokens will be released after Year 4 ![](https://content.gitbook.com/content/QmBZIMpLnXgFOaYgbHiw/blobs/iTBmB8uYFmsT3IxIYWmo/Screen%20Shot%202022-03-04%20at%204.12.42%20PM.png) ### **Distribution** Distribution of each tranche is structured with the interests of DAO members, core Myosin team, investors, and advisors in mind. For each tranche release of $MYO: * **40%** will be distributed to the **Community Treasury**, which the DAO will control and distribute for members, bounties, Guilds, staking rewards, and other DAO-relevant initiatives and workstreams. * **18%** will be set aside as **Net Reserves** to support $MYO's overall tokenomics. * **15%** will be allocated and distributed to **Investors** who can provide meaningful value to the DAO and the community beyond simply cash (ex. access to new deals, talent, content, etc.) * **15%** will be distributed to the **Co-Founders**, rewarding them for their hard work and incentivizing them to be responsible stakeholders * **8%** will be distributed to **Core Team & Advisors**, for FTEs and Advisors who are helping build Myosin as leaders.
# Staking Rewards Why we stake $MYO and how it works For DAO members to participate and commit to specific projects, they will be required to stake $MYO into a project-specific staking portal, operated by Myosin DAO. As $MYO gains liquidity in the broader crypto ecosystem, we will lower the minimums on staking based on community votes. DAO members also stake $MYO tokens for access to projects, but the staking rewards they receive depend on the priority of the project for the DAO. * Project staking --> higher APRs to help prioritize client projects * Product pools --> higher APRs to help prioritize product development * NFT staking --> higher APRs to incentivize high utilization among DAO members Upon verified completion of a project, a member's $MYO will be unstaked. In the case of an incomplete or canceled project due to client actions, Team members' staked $MYO will also be unstaked and returned. Only in the case of individual Team members behaving as bad actors and deliberately sabotaging, neglecting, or abandoning their Project without any reasonable explanations will we not return staked $MYO. To prioritize participation, align interests to complete projects and incentivize active participation by DAO members, we will activate a project-specific staking reward (APY), through a community discussion and proposal, to set the best interest rate. At the present moment, staking rewards are inactive, but we look forward to activating staking rewards soon. # Governance Sybil attacks have been a significant issue with blockchains and cryptocurrencies. [**Sybil attacks**](https://academy.binance.com/en/articles/sybil-attacks-explained) are security threats in which an attacker tries to overtake the system by creating pseudonymous entities and voting to overwhelm the system. To avoid any security issues and secure the platform, we use [**quadratic voting**](https://hive.blog/governance/@dalz/quadratic-voting-what-is-it-and-can-it-have-an-application-in-blockchain-governance). This voting mechanism prevents the Dominance of Larger Token Holders. With Quadratic voting, each vote is associated with a weightage designed in order to avoid a majority takeover by a single entity. ![](https://content.gitbook.com/content/QmBZIMpLnXgFOaYgbHiw/blobs/78P9SFU4NjhKcR3xPCO4/Screen%20Shot%202022-03-04%20at%201.49.33%20PM.png) For example, if a member has more than a majority stake (51% and above), he might overwhelm all other members due to majority voting power. In quadratic voting, their voting power will be limited (say, to 41%) so that they are reduced to a minority, allowing the process to stay decentralized. # Regulatory Hurdles Cleared Cryptocurrency tax regulation is still in its infancy in many countries. We believe that by introducing **$MYO as a utility token**, we can help all DAO members and holders minimize any tax burdens, and minimize interest from speculators and traders who are only concerned with the economic nature of $MYO. We believe the following use cases for $MYO help build a very strong case towards $MYO being classified as a utility token: * Enables members to gain access to DAO systems + marketing strategy playbooks * Enables members to gain access to Web 3 projects and bounties * Enables members to gain access to private gatherings and dinners during web3 conferences throughout the world * Enables members to receive crypto payment in exchange for work performed * Enables members to vote for DAO proposals & grants * Enables DAO members and outside parties to use $MYO to access Myosin’s user acquisition, user engagement, and user retention products. We also are keeping $MYO as a utility token on Sepolia testnet until we are prepared for a public Token Generating Event, whereupon we will then re-incorporate Myosin's current C Corp off-shore, likely to the British Virgin Islands. # Overview ## Key Challenges We believe crypto and Web 3 adoption faces the following key challenges: * Lack of marketers and agencies that can speak to and connect Web 2 and web3 native audiences * Fragmented and localized marketing efforts prevent sharing of best practices and global optimization * Broken media agency models results in the best marketing talent working solo or with small agencies, further compounding the fragmentation of best tactics and talent * Insufficient web3 native Marketing & AdTech Products to acquire both web2 (ie: off-chain) and web3 users (ie: on-chain) * Rampant ad fraud throughout the existing Web 2 paid marketing advertising ecosystem & decreasing relevance of cookies. ## Myosin Solutions Myosin.xyz is solving these challenges by: * Creating a network of top-tier growth marketers that have an understanding and experience with both Web 2 and Web 3 marketing strategies * Organizing their efforts through a DAO to provide shared and equitable insights, ownership, and upside for each community member * Refining an ever-evolving playbook of tactics to acquire users for web3 projects by industry and specialization * Building web3 Products for marketers to reach and engage with communities in a native way ## Utility Unlocked $MYO token enables token holders to unlock multiple key utility benefits including: * Participation in DAO Governance, Opportunities, and Profit Sharing * Access to top-tier talent network and shared insights and learnings from Myosin.xyz projects * A token curated registry for growth marketers to share and upvote helpful links * Participation in Web3 projects by receiving ETH or USDC payouts for work performed