Executive Summary
The 10,000 foot view.
Digital marketing is broken.
Privacy is changing digital advertising. Cookies are on the way out, as GDPR in Europe and Apple's crackdown on cookies is rapidly changing how marketers reach customers online.
Ad fraud runs rampant, costing $51M a day, as the vast majority of ad campaigns are siloed and optimized at the local level, with few shared best practices and global optimization to track and prevent ad fraud.
Agencies can't scale, as traditional agency models struggle to reach profitability, and are fraught with talent attrition. The best marketers end up freelancing or starting their own agencies, in order to have a higher degree of ownership and autonomy over their work.
Digital marketing in Web 2 is broken, and on the decline.
web3 on the rise.
Cryptocurrencies and blockchain are enabling the development of a new onchain internet, known simply as web3, which will completely upend the existing digital order and reshape the digital marketing and advertising landscape.
The numbers don't lie: web3 adoption is already outpacing internet adoption in its early days, at an 137% vs 76% annual growth rate, with governments and enterprise companies in all sectors (ex. Visa, NBA, Nexon, Blackrock) already exploring how to adapt and innovate as we enter a more onchain future.
The ultimate marketing network.
We call ourselves the ultimate marketing network, as Myosin.xyz is a marketing Decentralized Autonomous Organization (DAO), product studio, and so much more.
We are a guild of top-tier growth marketers, creatives, and builders, all focused on manifesting a better and more equitable internet. And we're starting with ourselves.
Our first product was our DAO, where we applied the DAO framework in a practical way to launch and scale a far more agile, scalable, and profitable type of agency.
By building a full-stack marketing agency business as a DAO, our progressively decentralizing structure ensures that all DAO members and stakeholders can participate in the governance and financial upside of the DAO’s continued success, contingent on the effort and value they contribute to the community.
And we're just getting started. As we continue to scale and decentralize our DAO, we've been experimenting, building, and testing various marketing products that will help usher in the future of Marketing technology, and we're excited to continue building and scaling our Products along with our community and fast growing roster of clients, from both web3 & the traditional world.
Our Unfair Advantages.
As a DAO, Myosin.xyz has multiple unfair advantages that maximize our chances of success in a fast growing and chaotic industry.
1 - Strength of Network & Community: Myosin.xyz is meant to be the ultimate growth marketing membership. We carefully vet and handpick all of our members through a rigorous vetting process, and currently have a 1% acceptance rate, with ~90 active members at any one given time.
Our members are all experts in their respective fields, and bring a diversity of experiences, skills, interests, and passions. Unlike many DAOs, we are focused on very carefully curating our community to maximize for quality and engagement, with plans to have no more than 150 total members in the DAO, at scale (e.g.: Dunbar's number). Inactive members are regularly culled from the roster to make room for more engaged and actively contributing members.
Members want to be within the Myosin network and ecosystem so they can access shared insights, relationship building, project deal flow, and access to proprietary Myosin products. We use $MYO to run our DAO, and value is directly tied to network activity within the DAO, Project volumes, and revenue growth for all our Products. $MYO is our social currency, and also accrues value through Product usage. More details on that later.
This way, all members are incentivized to help grow higher Applicant, Client, and Customer volumes to the DAO, unlocking true network effects.
2 - Relationships with Clients: Good products do not always find product market fit, as many builders neglect the marketing and go to market element of growing a successful company. We have taken the opposite approach, and through our Services business, have been building relationships and positioning ourselves as the absolute experts at the intersection of Web 2 and web3.
As we work with Clients through our Services business, we are building relationships and trust with CMOs, Heads of Digital, Innovation, and web3, and are leveraging these relationships to progressively scale and find first customers for all the Products we intend to build. We also have the key insights to understand what mainstream Web 2 brands and companies want from web3 tooling, which gives us tighter feedback loops and opportunities to iterate and co-build with large B2B customers.
3 - Web 2.5 Products: Currently, web3 marketing is quite primitive, with incredibly limited tooling and technology for marketers who wish to leverage web3 tech. We are building the Products that will help onboard and grow an entire new generation of web3 marketers, with first-hand knowledge and experience of the challenges that marketers face in a new web3 world.
Below are just a few examples of what we've actively built and are exploring today:
On-chain reputation score NFTs for Myosin members
IRL NFT scavenger hunts for Web 2 and web3 brands alike to better engage their existing customer bases and onboard web3 normies into the space in a seamless way.
GPT-4 powered community engagement bots, with localized memory, that allows brands and projects to build tokenized and delightful experiences for their community, in order to grow community engagement & DAUs.
zk-proof enabled opt-in marketing and advertising for normies, allowing users to accrue rewards, benefits, and coupons directly without Facebook or Google, but also allowing them to maintain data privacy.
3 - Insider Knowledge & Alpha: As expert marketers working on Web 3 growth marketing projects, we are direct participants in the growth of the best new projects across multiple verticals.
This provides "alpha" on the best new projects to invest in as a DAO and individual community members, and helps us better position ourselves as a DAO in terms of hiring, positioning, services offered, and future Product launches to capitalize on future momentum.
4 - Ownership of a Demand Side Platform (DSP) Through our network, we have a minority ownership of our own DSP, Meta Ad X, a critical tool for media buys.
While only available for Enterprise clients, Meta Ad X enables advertisers to reach consumers on any digital Web 2 channel, including paid social, paid search, banners, online video, connected TV (eg: Roku), ad-supported video streaming (eg: Hulu), and digital out of home (DOOH).
For projects that need to reach Web 3 native audiences, Myosin DAO has also amassed an audience segment of 71M+ crypto holders, based on existing advertising technology, to target media campaigns based on app ID targeting, behavioral, psychographic and media-consumption based audience segments.
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