Marketing Reimagined
Redefining text-based marketing, with a philanthropic bent.
Cause based marketing is key.
Meta CPMs are between $3-$50, with the average CPM rising 250% over the last 5 years
Media buying used to be a profitable driver of growth but Facebook effectively raised CPMs to the level where there is no more effective strategy
Most brands are marketing a commercial. Buy a product. Pay for a service. Consumers are bombarded by over 5,000 digital advertisements per day.
Consumers are rarely asked to contribute altruistically. And yet, cause based campaigns that are demographically aligned and emotionally connected are among the most effective marketing messages.
Messages with commercial objectives have lower conversion rates. By comparison, messages with altruistic objectives have inherently higher conversion rates.
Cause based messages drive results.
Improved brand awareness
Improved brand recall
Improved brand sentiment
Cause based marketing examples — GiveWith x ASPCA x ReMax
Cause based SMS campaigns drive conversions.
Users are prompted a message from a non-profit, asking ad viewer to let Brand X donate by opting-in to brand X’s messages. Converted SMS numbers are added to brand X’s CRM.
For cause based marketing campaigns, brands can reach consumers 100x cheaper, with 3-10x better conversion rates using cause based marketing.
Rewarding $IMPACT
To reward brands for participating in cause based marketing and creating impact, we plan to reward brands and users with a tokenized loyalty program using an ERC-20 token, deployed on the Base blockchain, that we call $IMPACT.
$IMPACT Utility
$IMPACT's primary utility is to reward both brands, nonprofits, and consumers for making an impact, and encourage them to continue doing so.
$IMPACT tokens can be used within the Marketing Reimagined ecosystem for various utilities depending on the party using $IMPACT:
Brands:
Incentivizing Higher Conversion: Brands can choose to spend their $IMPACT as reward pools to distribute to either or both nonprofits and users to incentivize higher conversion rates.
Payment for Services: Brands can use $IMPACT tokens to pay for discounts on campaign services within Marketing Reimagined
Unlocking Premium Features: Premium features or advanced analytics tools can be unlocked using $IMPACT tokens, providing additional insights and customization options for brands.
Nonprofits:
Donations: Nonprofits can receive $IMPACT tokens as direct donations from brands or users within the platform. These tokens can then be used to fund more initiatives and projects.
Operational Expenses: $IMPACT tokens can also be used to cover operational expenses such as marketing, administration, or technology costs for the nonprofit organization.
Users:
Redeemable Rewards: Users can redeem $IMPACT tokens for various rewards within the platform, including discounts on products or services offered by participating brands.
Exclusive Experiences: Premium users or those who accumulate a certain amount of tokens may have access to exclusive experiences such as VIP events, meet-and-greets with brand ambassadors, or behind-the-scenes tours.
Charitable Tax Benefits: By donating $IMPACT to verified nonprofits of their choice through Marketing Reimagined, users can also receive tax deductions for donating to charitable causes.
How to Earn & Receive $IMPACT
Each party in the Marketing Reimagined ecosystem can earn and receive $IMPACT in different ways:
Brands: Earn $IMPACT tokens based on their campaign performance metrics such as campaign spend, campaign results (measured by average CPA rates), and impact driven through nonprofit partnerships. At the end of each month, brands receive a score based on their performance metrics, which determines their share of the monthly $IMPACT rewards pool.
Nonprofits: Earn a share of $IMPACT tokens based on the impact driven through their partnerships with brands within Marketing Reimagined. They also can receive an $IMPACT allocation from both brands and users, depending on how a campaign is configured.
Users: Users earn $IMPACT tokens for actively engaging with Marketing Reimagined campaigns, including actions such as giving their emails, donating to supported nonprofits, sharing campaigns on social media, referring friends, and more
$IMPACT Redemption
Upon signing into the Marketing Reimagined platform, brands, nonprofits, and users are set up on the backend with an embedded self-custodial wallet through Privy.
At the end of every month, as the final point tallies are calculated, the appropriate proportional amount of $IMPACT is airdropped to the brand's wallet, which can be instantly redeemed and leveraged in the following month by the brand directly within the Marketing Reimagined platform for future campaigns and more.
At the end of every campaign, brands are airdropped campaign NFTs, with primary information encoded publicly as metadata, and campaign performance stored privately offchain, which validates a brand as an approved client to leverage $IMPACT rewards for future campaigns.
Last updated