# Our Mission & Values

## Our Mission

We're on a mission to rewrite the customer acquisition playbook and onboard the next billion users for a web3-native world.

## Values

#### 1 - We are an Inclusive Community

We cherish cultural and professional diversity in our community, and do whatever it takes to celebrate and protect the uniqueness of each member. We believe that the community is enriched with a broader understanding of humanity by embracing members from all walks of life.&#x20;

By embracing more diverse perspectives and experiences, aligned around our vision of empowering marketers and mission of onboarding the next billion Web 3 users, we can make ourselves a more resilient, adaptable, and powerful community.

#### 2 - Members Are Owners

We thrive as a decentralized organization when each member thinks, acts, and participates like an owner.

If there is something unclear, inefficient or ineffective in our process, chances are that other members perceive the same thing. If everyone takes initiative and adopts a proactive, action-oriented mindsets, we'll all benefit.

#### 3 - A Safe Space for Experimentation

While cryptocurrencies have existed since 2009, DAOs are new organizational structures that are in a phase of rapid experimentation and adoption.&#x20;

As such, our community needs to embrace a ‘test and learn’ mentality in order to pioneer new ways of working. There are no stupid questions, as everyone comes from different walks of life and levels of understanding.&#x20;

We operate with the underlying assumption that all constructive criticism comes from a place of good intentions, and with the goal of improving the DAO and our processes, operations, and community.&#x20;

We are not perfect, and we will make mistakes. But as long as we learn and continue to iterate and grow, WAGMI.


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