> For the complete documentation index, see [llms.txt](https://whitepaper.myosin.xyz/dao/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.myosin.xyz/dao/building-web3-growth-tools/irl-nft-scavenger-hunts.md).

# IRL NFT Scavenger Hunts

A fun way to onboard "normies" into web3.

We need easier ways for Web 2 brands and web3 brands to onboard people into web3. Setting up a wallet and claiming your first NFT is too hard! 

We have built Blackbeard that lets marketers run white-labeled, geo-targeted, IRL NFT scavenger hunts in order to collect email addresses and onboard new users into web3. 

It is currently difficult to reach crypto-curious consumers through traditional channels, but Blackbeard provides a seamless onramp for web2 "normies" to get introduced to NFTs and the world of web3 and what it can unlock.

As marketers, we understand that re-marketing through owned channels like email is imperative for an online business (or community) to retain their most loyal customers. We also see a huge opportunity to scale this product and begin integrating a loyalty program, and future utilities that tie into brand partners who choose to use our Product.