On-Chain Media Spend
Aggregating learnings & providing Transparency
Companies that invest in advertising have long identified with the quote by John Wanamaker: "Half the money I spend on advertising is wasted, and the trouble is, I don't know which half".
Programmatic advertising in digital channels has helped advertisers identify which publisher, targeted audience, advertising unit and creative asset is driving high response rates for the advertiser. However, these insights are locked within each client ID (ie: advertiser), and often not analyzed in aggregate.
Additionally, web3 communities that have a community treasury pride themselves on fully-transparent on-chain financial transactions. However, when a community votes to allocate spend on advertising campaigns, there is no way for community members to verify that a) funds were spent on media impressions and b) how effective each campaign performed.
We are pioneering an on-chain advertising solution to mint performance metrics (eg: impressions, clicks, CPM, etc) on the layer-2 Polygon chain as NFTs. Token holders will be able to view performance metrics by web3 category (eg: DeFi, DAO tooling, NFT tooling, etc) to compare, contrast and learn from previous media campaigns running through Meta Ad X, Myosin’s independent Demand Side Platform (DSP).
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