Myosin Ecosystem
How value flows through the Myosin ecosystem
Here is an overview of the Myosin.xyz ecosystem, which includes both the marketing services DAO as well as the web3 marketing tools which we believe will be a fantastic lead generation engine for the services business.
Our current Product Strategy is to focus on web3 Marketing & Adtech tools that cover the full-stack marketing funnel, from acquisition to engagement, retention, and beyond. At the same time, we are scaling the DAO by productizing ourselves, beginning with building Myosin reputation scores in the form of Decentralized IDs (DIDs)
$MYO ERC-20 tokens power all the external products we build, as well as all of our DAO internal systems. While $MYO is still on Goerli testnet, below is our current flow for how $MYO works.
Incentives to Hold $MYO token
Clients Hold $MYO Tokens for access to Myosin products
Clients hold tokens for access to products and services from Myosin.xyz.
What is important to note with Myosin SaaS products is that the access provisioning is done at the wallet address level, which prevents users from sharing their access. Password sharing results in up to a 25% loss of revenue for SaaS businesses. In web3, it is unlikely that a user who has credentials to access Myosin products to share their wallet pass phrase with their colleagues.
Members Stake $MYO Tokens
DAO members also stake $MYO tokens for access to projects, but the staking rewards they receive depend on the priority of the project for the DAO.
Project staking --> higher APRs to help prioritize client projects
Product pools --> higher APRs to help prioritize product development
NFT staking --> higher APRs to incentivize high utilization among DAO members
Here is the full ecosystem that the $MYO community token will power within the Myosin network. There are three distinct growth flywheels which give us a compounding advantage over time:
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